how interactive do you want your site to be?

As a part of the design process you'll need to consider this vital question.

Some possibilities are:

• Providing email and feedback forms
• Having a password protected area of your site - for example where you can enable people to take out membership, and thereby give them a higher or different level of service
• Enabling people to tailor the site to their requirements - this might involve the ability to set regional language, news, weather or other preferences
• Enabling people to join a discussion group, or contribute their own experiences or skills, i,e photography, writing, reviews
• Providing interactive training materials
• Providing email or web based support for your product
• Providing downloadable files, photos or music clips

All of these possibilities present their own opportunities and challenges, and we'd be keen to ensure that we discuss these fully early in the design stage, so that you'll have a clearer understanding of the implications. Of course, some of these issues will also come up when looking at whether you want to sell goods or services, which is covered in the next pop up